Vision, Targets and Strategy

Mission
We work closely with our customers and partners to provide user friendly, high quality, near patient diagnostics solutions everywhere in the world.

Business concept
We efficiently develop, manufacture and provide complete solutions for the human and veterinary markets.

Financial targets and dividend

• An operating margin (EBIT-margin) above 15 percent,
• Long term growth in sales above 10 percent per year,
• Net debt (interest bearing debts minus cash and cash equivalents) no greater than three times operating profit (EBIT) on an annualized basis.
• The annual dividend should correspond to 25-50 percent of profit for the period, after due consideration of company liquidity.

Strategies

Protect and grow our core business: Continued efficiency improvements, capacity expansion, quality and regulatory compliance. Developing and launching next generation product platforms.

• Secure our positions in emerging markets: Expand in new geographic markets and in new customer segments by improved sales strategies and resources and together with partners.
• Grow in new customer segments and markets: Resource, sales approaches and partnerships to enter new customer segments and geographical markets.
• Evolve OEM and CDS brand business: Focus on and expand selected profitable product segments (CDS=Clinical Diagnostic Solutions, OEM=Original Equipment Manufacturer).
• Broaden the customer offering: Develop new product platforms and broaden the product portfolio through partnerships and acquisitions. Expand the offering of service and customer solutions.

Market
Boule’s offering is aimed at customers in the global market for decentralized and near-patient blood diagnostics for the human and veterinary segment. The market for decentralized blood diagnostics accounts for more than one fourth of the global market in this segment and mainly comprises small to medium-sized hospitals, clinics and hospitals. Boule has a distributor-based sales strategy with independent regional distributors who market and sell the company’s products. In certain strategic markets, however, the company’s products are sold on a proprietary basis.

 Boule Values